Azt Pricing Decision Essay

In 1986, Burroughs-Wellcome Company introduced the first major breakthrough against acquired immune deficiency syndrome (AIDS). It was the life-prolonging drug AZT. The product has turned out to be very successful for the company and, largely because of AZT’s success, Burroughs-Wellcome’s profits have doubled in the three years ending in 1988. The Food and Drug Administration (FDA) plans to expand the authorization for the drug’s usage to those who are infected with the AIDS virus, but not yet showing signs of serious illness. The estimate of the size of this market is hundreds of thousands rather than the tens of thousand who are currently sick with AIDS (1988). The controversy over the drug centers on its price. AZT costs about $8,600 for a year’s supply for each patient (lowered from $10,000 in 1987). Critics in the gay, medical, and legal communities contend that Burroughs-Wellcome executives are â€Å"corporate extortionists.† Some believe that the company has already made too much money at the expense of the sick. The price is so far out of reach of indigent and moderate-income people that the federal government had to step in with subsidies of millions of dollars. Burroughs-Wellcome defends it pricing practices by stating that its profit margins (in the 50-70 percent range) are in line with those companies introducing new drugs. They contend these high returns are necessary to finance research and recoup the millions of dollars invested in developing the drug. They initially gave the drug free-of-charge to as many as 5,000 AIDS patients and spent $80 million on a new plant. Additional criticism revolves around the actual development of the drug. The Wall Street Journal stated, â€Å"But Wellcome’s moral position is undercut by its relatively minor role in the creation of AZT.† Researchers at the Michigan Cancer Foundation, from West Germany, and at the National Cancer Institute are credited with the major discoveries that led to AZT. Nevertheless, Wellcome performed toxicology, pharmacology, and animal studies before AZT was given to the first human volunteer. It also financed the big clinical trial and bankrolled the give-away to the patients in the initial experiment. Wellcome is under pressure to cut its price. The government is attempting to institute a â€Å"reasonable price† clause where an unduly high price could trigger a government order for a company to open its books. Any company found in violation could be sued for breach of contract. Congress is also studying AZT and one Congressman wrote the company contending that the original price rationale (achieving a decent return on investment during a short product life) no longer exists as the drug has been on the market for three years and the market is growing for the product.

Laertes and Polonius Essay

When Ophelia tells her father of Hamlet’s â€Å"holy vows from heaven,† his harsh rebuke â€Å"springes to catch woodcocks† likens her to a game bird considered to be foolish. He later speaks of her as if she were nothing more than an animal; â€Å"I’ll loose my daughter to him† (II. ii. 160) which again indicates his lack of respect for his daughter. He and Claudius were concerned only with Hamlet and so she becomes lost in a â€Å"sea of troubles. † Ophelia highlights key themes in the play, building on the ideas of deception, corruption and patriarchy that run through it. Two central themes of the play are deception and the problem of making a distinction between appearance and reality. Few things in the play are what they seem to be; Rosencrantz and Guildenstern are apparently Hamlet’s friends, but are in fact spies commissioned by Claudius. There is a play within ‘Hamlet’ itself. Spying or eavesdropping occurs and â€Å"smiling villains† referred to. The actions of Ophelia also highlight this idea in a variety of ways. Ophelia is also used to portray the theme by the use of imagery. Polonius instructs her to â€Å"read on this book, / that show of such an exercise may colour / your loneliness. We are oft to blame in this, / ’tis too much proved, that with devotion’s visage / and pious action we do sugar o’er /the devil himself† (III. i. 44-49). This shows how a holy face can be put on something to cover evil deeds. The expressions of love may appear truthful to Ophelia, who speaks of Hamlet’s ‘affection’ for her, but (if Polonius and Laertes are to be believed) in reality they may be false, concealing less honourable intentions. Polonius swears that the ‘tenders of (Hamlet’s) affections’ for her are mere ‘brokers, not of that dye which their investments show / But mere implorators of unholy suits. † They may be traps, ‘springes to catch woodcocks. ‘ Ophelia also attempts to deceive Hamlet when she partakes in her father’s attempt to discover the cause of Hamlet’s unusual behaviour. She appears to be alone and lies that her father is â€Å"at home† when in reality he is eavesdropping on their conversation. As previously discussed, Ophelia may only appear to be a naive, innocent maid and be, in reality, the very opposite. In addition, her true madness contrasts with and therefore highlights the false nature of Hamlet’s. Hamlet comments upon how â€Å"God hath given you /one face, and you make yourselves another† and Ophelia does present various ‘faces’ to different characters, according to her relationship to them- acting innocent with her father, yet far less so in dealings with Hamlet. Hamlet also refers to the masking of reality by Ophelia when he says â€Å"I have heard of your paintings-† Hamlet believes that Ophelia may be deceiving him. If the interpretation that she commits suicide is correct, then the innocent imagery is another expression of the theme of illusion: her death appears to be an accident, but in reality is not. Through the play runs the idea of necessity of revenge for the cleansing of social corruption. This corruption is portrayed in Ophelia’s demise, which also hints at the downfall of Elsinore. Imagery Hamlet adopts in his first soliloquy implies general corruption of the world and he states that â€Å"things rank and gross in nature / Possess it† (I.ii. 136-137). He therefore aims to cleanse what is rotten in Denmark, but his failure to do so allows the triumph of disease and decay. Laertes warns Ophelia that â€Å"virtue itself ‘scapes not calumnious strokes,/ the canker galls the infants of the spring. † In addition to Shakespeare employing many images of disease and decay, he also includes several expressions relating to physical deterioration such as â€Å"the fatness of these pursy times† (III. iv. 154) and â€Å"the drossy age† (V. ii. 181). Ophelia’s own deterioration accentuates the theme but while all others perish due to their weaknesses, her demise is brought about by her virtues. Ophelia dies from loving too much and for being too pure. The potential of a stronger, wiser side to her character (hinted at by her comebacks at Laertes) is never realised. The coarse nature of the songs she sings in her madness shows that the corrupt world has taken its toll on the pure Ophelia. As discussed, throughout the play she represents innocence, emphasised by imagery and language. Her drowning depicts the death of innocence itself, thus indicates Hamlet’s failure and impending disaster for the court. It has been suggested that Shakespeare’s plays â€Å"reflect and voice a masculine anxiety about the uses of patriarchal power over women, specifically about man’s control over woman’s sexuality. i † (i Coppelia Kahn 1981 Man’s Estate: Masculine Identity in Shakespeare). This could indeed be true of ‘Hamlet,’ where the political world of Elsinore is shown not to be a place where women matter much, and this leads to their destruction. They do not have a say in anything; the world is presented as one where men are dominant and, if necessary, prepared to use women (even their own family) to benefit them in terms of power. Ophelia exemplifies this, confused by what is happening around her as she strives to do what Polonius, Laertes and Hamlet want her to. Polonius does not advise Ophelia to be true to herself as he advises Laertes, but points out that Hamlet has the freedom to do as he wishes whereas she does not. She is subject to the double standard of the difference between male and female freedom of choice and action. Laertes is treated very differently by his father in comparison to the lack of regard he shows Ophelia. Ophelia’s wishes are never considered- women had little status. Gertrude, too, has limited influence. Claudius and Polonius wield the power. Both women die but Ophelia’s end bears particular significance because she is driven to it by events she cannot control. Her death indicates the corrupting effects of the male-dominated political realm of Elsinore, in which, as Polonius shows, there is little room for the consideration of love. All of the characters fail in the sinful world of Elsinore, where there is no possibility for a fulfilled life. Ophelia’s demise adds to Shakespeare’s bleak message that evil can triumph. Defeat seems inevitable, whether they accept the conditions of Elsinore and live with the deceitful principles of the political world as Polonius does, or seek out love, as Ophelia does, or attempt to find sense in things, like Hamlet. In conclusion, through Ophelia a greater appreciation of other characters is achievable. She illuminates aspects of Hamlet- his suspicion of women and indecisiveness and, by comparison and contrast with her, also his strength, nobility and sanity. She gives insight into his nature both prior to and following his father’s death, therefore allowing the audience a better understanding of (and more sympathy for) him. Also revealed are aspects of Laertes and Polonius’ characters. Shakespeare uses Ophelia to add more depth to the themes of the play, namely the dangers of patriarchy, illusion and corruption. It is through Ophelia that Shakespeare achieves a genuinely tragic response to the play ‘Hamlet’.

Henri Fayol five rules of management Essay

Fayol’s first â€Å"rule† is foresight. Coca-Cola â€Å"complete[d] a plan of action for the future† (37) by planning to find a leader that could help â€Å"Coke recapture its previous growth pace and stock value without Goizueta’s legendary leadership.† (W-7) Fayol’s second rule is organization. Coca-Cola took care of this rule of management by being â€Å"very sensitive to local market conditions.† (W-7) They used bottlers that were local or one’s not entirely owned by the Coca-Cola Company. This allocation of local bottle companies â€Å"provide[d] and mobilize[d] resources to implement [Coca-Cola’s] plan.† (37) The next of Fayol’s rules is command. Coke implemented this rule by selecting Douglas Daft to take over as chairman and CEO in 2000 for Douglas Ivester. After being appointed CEO, Daft constructed a new executive management team consisting of just ten persons. This made management of the company more efficient since there were fewer jobs to worry about and fewer resources needed to do these jobs. The fourth rule of Fayol’s model is coordination. Coke had a major problem after introducing New Coke. They solved this problem by refraining to put out new products until they were certain that it would prosper. They resisted the temptation to follow the latest trend and used the motto â€Å"If it ain’t broke, don’t fix it.† When Coca-Cola finally felt ready to put out a new product they introduced Vanilla Coke and non-carbonated beverages to appeal to a broader range of consumers. Finally, Fayol’s last rule of management was control. To keep the company on track with the plan, Daft appointed twenty-four division and operations presidents to make sure the aims of the company were being upheld and attained. 2. Consider the following quote from Coca-Cola’s statement on diversity: â€Å"We embrace our commitment to diversity in all its forms at The Coca-Cola Company as a core value. Diversity – of race, gender, sexual orientation, ideas, ways of living, cultures and business practices – provides the creativity and innovation essential to our economic well-being. Equally important is a highly motivated, healthy and productive workforce that achieves business success through superior execution and superb customer satisfaction.† This quote can be related to the Coke case by the way that Coca-Cola selects its type of advertisement based on the target location. Another way they embrace their commitment to diversity is by their release of new products such as Vanilla Coke and non-carbonated beverages to meet the diverse needs of consumers. The quote can be related to the behavioral approaches to management by Daft’s decision to make the company a more entrepreneurial organization and slimming down on the number of executive managers. 3. How does Coca-Cola score on the eight attributes of performance excellence? On the eight attribute of performance excellence, Coca-Cola scores very well. The eight attributes can clearly be seen in the company: Bias toward action by making a decision to appoint Daft as the new CEO because they feel he will get things done better than Ivester. Closeness to the customers by using local companies to bottle and distribute Coke products so that the community is getting back from the products they purchase. Autonomy and entrepreneurship by coming out with new products like Vanilla Coke, Diet Vanilla Coke, Diet Coke with lemon, and non-carbonated beverages. Productivity through people by giving responsibility for implementing the company’s six strategic priorities to Coca-Cola employees. Hands-on and value-driven by seeking to reach the status the company had  under Roberto Goizueta. Sticking to the knitting by not producing new products after the failure of New Coke and sticking with the original product that got them their success until they were truly ready to release new products. Simple form and lean staff by Daft cutting his executive management team to just ten people.   Simultaneous loose-tight properties by broadening their beverages and creative service while maintaining the same image and standards the company conveys. 4. Do you think Douglas Daft will be successful in regaining the growth and value experienced under Roberto Goizueta? I do not think Douglas Daft will be successful in regaining the growth and value experienced under Roberto Goizueta because there is so much more competition today among carbonated beverages and Pepsi is coming up in status. Another factor is the fact that people are becoming healthier and drinking less carbonated drinks and switching to a healthier choice in water and sports drinks like Gatorade.

CRJ311 Week 4 journal Essay Example | Topics and Well Written Essays - 250 words

CRJ311 Week 4 journal - Essay Example Out of the many qualities of scientists, forensic scientist must poses, four outstanding traits of being, analytical, accurate, good communicator and curious. For an analysis as a trait of a forensic scientist, a person must integrate both critical and creative thinking in the analysis of pieces of evidence. In this essence, the expert must work in a manner that simulates the mindset of a criminal to be able to determine the potential actions of the criminal. Accuracy in measurements and paying close attention to details is another of the key trait of a forensic scientist. As a mean of boosting the accuracy, the scientist would be willing to stay in a crime scene for longer hours for accurate determination of evidence (Guzzetti, 2009). Communication of findings in an organized manner that is able to provide a link of between the crime and evidence both verbally and in a written manner is an integral attribute of a forensic scientist. All these traits combined with curiosity enables the experts to elicit information from factors that are overlooked thus becoming core evidences. On a personal perspective, development of an appropriate communication skills is the major area to be overcome in a bid to become an expert in forensic science (Gaensslen, 2003). Howes, L. M., Kirkbride, K. P., Kelty, S. F., Julian, R., & Kemp, N. (2013). Forensic scientists’ conclusions: How readable are they for non-scientist report-users? Forensic Science International, 231,

Educational system through the use of new ICT resources Essay

Educational system through the use of new ICT resources - Essay Example It is very important to consult the customers of education business because the demand is logically generated by their willingness to patronize the enterprise. In this case, the students are the customers. Any investment in ICT by Mid Wales University would have to satisfy needs of mostly students through faculties, educational systems and resources, along with strategies for implementing plans and programs. The average ratio of staff to students in UK universities is 1 per 18.1. At Buckingham, it is only 1 staff for every 10.5 students (The University of Buckingham 2013). For purposes of this scenario analysis, let the assumptions be as follows: (a)Mid Wales should aim to have a staff to student ratio of 1 is to 12 in order to aspire for quality education through closer supervision of individual educational performance. (b)Following a similar statistics identifying who are the students of Buckingham University, wherein 52% are British; 14% come from Asian and Pacific countries like Australia, China, India, Taiwan, Bangladesh, Thailand, Brunei, Vietnam, Japan, Indonesia, South Korea, Sri Langka, Singapore, Pakistan, Nepal, Malaysia, and New Zealand; 13% are from Africa and islands somewhere in the Indian Ocean; 11% come from countries belonging to the European Union; 5% are made up of people from America including USA, Canada, Mexico, Columbia, Nicaragua, and other Caribbean countries; 3% from Middle East and North Africa e.g. Bahrain, Israel, Algeria, Palestine, Syria, UAE, Saudi Arabia, Morocco, Qatar, Sudan, Oman, Turkey, and Libya; and 2% from other European countries and Central Asia, such as Russia, Georgia, Macedonia, Albania, Azerbaijan, Kazakhstan, Armenia, Kyrgyzstan, and Ukraine. Therefore, the customers are from many nations worldwide. (c) Most of these students, about 73%, are employed on full time basis as they study, while 15% went back to school for further studies. Only 7% are employed but work only part-time. 1% went to school while on volunta ry work. Only 3% are self-employed and only 1% unemployed. (The Buckingham University2, 2013) Due to the changing UK trend of jobs in demand, the courses have to be considered as well. Assumption (d) would be the eventual inclusion of 10 courses related to the forecasted high demand work for the near future. Business, Accounting, Finance, Economics, Statistics, Liberal Arts, Engineering, and General Science will remain. However, it is assumed in this scenario that Genetics, Environmental Engineering, Mental Health and Psychology, Food Production, Software Engineering, Information Security, Medicine, Language Interpretation and Translation, Computer Engineering, and Civil Engineering will become integrated in the coming years due to the demand for such jobs in the near future (Zabala, R. 2012). A Powerful, Flexible Server for Short to Long-Term Educational Enterprise A. Infrastructure For educational institutions, technology of teaching and learning should consider not only the stude nts and courses or curriculum, but also the enhancements for the effective delivery, progress monitoring, and advancements in education, supposed to be found in infrastructures. Mobile and digital technology owned by the learning population have become the means to access information. This situation demands certain requirements from the ICT Infrastructure within the campus. The server room must provide for networking in terms of wireless access points (WAP). It should have a

Price Elasticity of Demand Coursework Example | Topics and Well Written Essays - 1750 words

Price Elasticity of Demand - Coursework Example   For example, if the price of fuel increase by 20%, the reaction would be that the demand for new Vehicles that are fuel inefficient will reduce by 40% and therefore cross elasticity of demand will Be -2 (-) cross elasticity represents two commodities that are complementary, while (+) cross elasticity represent two substitute commodities. In above example, the two commodities, fuel and vehicle are complements to mean that one commodity is used by the other. In such a case, cross elasticity of demand is (-) as evidenced by a reduction in demand for vehicles when fuel price is raised. Everybody needs salt in food and nothing else can substitute salt. Therefore, when the price of salt goes high, then more is spent on it. Also, the same case would be for people who want to build stronger and permanent stone buildings. They must need cement and therefore if the price of cement increases, more will be spent on it rather than thinking of adjusting to another product. Two commodities are substitutes when the cross elasticity of demand is (+) to mean that when the price of one commodity increases, the demands of the other commodities rise. For instance, if the company that makes Rhino matches increase their prices significantly, then the customers are most likely to adjust to other types of matches rather than paying more for the same Rhino match at an increased price. The same would apply if the Sony Company that manufactures electronics increases the prices of their products, customers will opt for similar products manufactured by different companies and which are sold at a fair price. This is because the other companies can produce substitutes that meet the customers’ demands. Elasticity determinants: the availability of substitutes, substitutability, and time has to be put into consideration because even with the increase in prices and the customers turning to substitutes, every business will continue running. Hence, for the commodities with many substitut es, the merchant will have to create special offers from time to time to attract the customers unlike the commodities with inelastic demand. Then some products like salt signify a minute portion of the customer’s financial plan resulting in reduced concentration being given to its price. Also if a commodity is the only option in the market, then its substitutability becomes very minimal. e.g roller skates. If they are the only skating gadgets then the customers will not be very perceptive to its price variations since, after all, they require them for skating.

International Law Dissertation Example | Topics and Well Written Essays - 1250 words

International Law - Dissertation Example But two aspects are fundamental to all political systems. One is that power--the ability to influence behavior--is the main means by which the political system directs behavior and allocates resources. The other is that law is always one form in which political decisions are formed and perpetuated. Law translates political decisions into binding instructions to the society's members about how to behave. This dependent relationship of law to politics has important consequences. Another thing that will be discussed in the paper will be Law and Politics. A brief introduction of how this portion will be discussed in the paper is as follows: One consequence is that the inadequacy of the contemporary political system to maintain social order reliably is necessarily reflected in the law. The insistence of states to be sovereign, i.e., to be their own ultimate authority in determining their behavior, disables the law to perform its ordering function most efficaciously. The immediate cause of this weakness is the diffused, horizontal distribution of power among states. The institutions that maintain an efficient legal system in national political systems are lacking. There is no central government, no formal legislature, no executive, and no fully developed judiciary, because sovereign states aim at performing all these functions for themselves and, if possible, for the entire society. Another consequence is that international laws, like all laws, mostly represent a prevailing power constellation in the society.

Professional Development PD Plan Assignment Example | Topics and Well Written Essays - 2250 words

Professional Development PD Plan - Assignment Example The researcher will begin with the statement that he chose the career of a project manager where his professional development plan proved out to be very helpful. The role of the project manager is different from a functional manager. It is not effective only to apply best practices, skills, and knowledge to project management. Rather, project manager requires having certain managerial and interpersonal abilities to pursue a project successfully. Having a positive attitude towards others and mutual respect for each other are essential features of professionalism. Being project manager, being professional is very important. The author is given a specified time and amount to spend on a project. At a time, there are a number of projects to be dealt with. Professionalism requires careful handling and management of all the projects taking care of the cost and time. The researcher has to make a list of all the tasks at hand. Make sure that every project is going on schedule. When he has to procure resources or delegate responsibly, he does it in an authoritative and professional way keeping my emotional self away from the self at a job. In meetings, the author has to reach before time and if in some cases he has to reach late, he informs the attendants beforehand to avoid inconvenience. The author believes the sense of responsibility and timeliness of project manager is very important because all the people working under me will copy me and become irresponsible if the boss is irresponsible.... I had to work for longer than working hours, keep track of all the activities of workers and I had to be patient in handling them. Sometimes the work needed to be done from scratch again; it required my lot of stamina and patience. Being a successful project manager not only requires the depth of skills of project management, but also managerial capabilities and people management skills. I had to assign different projects to different workers; I had to keep this thing in mind that which worker is good at what? I did not assign projects randomly, rather I had to keep this thing in mind that efficiency can be maximized in a team if members’ strengths and weaknesses are complemented by each other. If a worker is good at recordkeeping, I will assign the transactional work to him rather than giving the actual construction work and ending up with a faulty structure. Working professionally requires to be good at communication skills, to manage time effectively and to take notes of th e critical points. Part 2 My PD plan was very useful in my self-analysis and I got a chance to explore my strengths and weaknesses. The weaknesses identified through PD plans were very critical and needed to be improved to become successful project manager. I tried my best to improve my skills and be a responsible project manager by utilizing my potential and capitalizing on my strengths. It was not an easy task I had to work really hard for improvement. As a result of my PD plan, I found out that my communication skills were not effective. I needed to increase my listening capability and make myself able to convince others by explaining my ideas. It was my week area which I got to know as a result of my

How green are electric car batteries Research Paper

How green are electric car batteries - Research Paper Example However, this trend is yet to be noticed as most of the vehicles in this 21st century are still powered by traditional fuels; electric cars are yet to become popular among the masses. The Electric Battery An electric car along with all its accessories is powered by its battery. The electric battery drives a controller which is used to run the main electric motor of the car. Cars driven by gasoline and diesel also have batteries, but they are mainly used to start the engine of the vehicle and also power some of its accessories like the radio, television or the air-conditioner. Just like fuel-driven cars need to be reloaded, once they are exhausted of their fuel reserves, the electric car batteries are required to be recharged when they are depleted of their initial power. Therefore, electric batteries need to be strong and enduring in terms of their power and longevity. Till recently, battery manufacturers were yet to invent dependable electric batteries that could bring electric vehicles at par with the fuel-driven cars. However, the production of electric cars have become more affordable in recent times and the main automobile manufacturers are expected to produce such electric cars on a large scale (Lampton, 2011). First Automobile powered by a Battery In 1873, R. Davidson of Edinburgh showed that a road vehicle could be driven by an electric battery. He experimented by driving a four-wheeler truck powered by a primary battery made of iron/zinc. After this, in 1881, G. Trouve of France constructed a tricyle, weighing 160 kilograms (350 pounds), which became the first vehicle to be driven with the help of a â€Å"secondary Plante battery†. Trouve utilized two customized Siemens motors to drive a huge propelling wheel with the help of two chains which in turn drove the tricycle. The Plante battery helped the motors to develop the strength of 1/10 horsepower which enabled the tricycle to move at a speed of 12 kilometres per hour (7 miles per hour). Later, Trouve demonstrated that electric batteries could be used to drive other forms of vehicles too. During the same year, he experimented by operating a motor boat on the river Sienne which was powered by electric batteries. In the following year (1882), Professors William Ayrton and John Perry of England, also demonstrated the utility of electric batteries in driving transport vehicles. They had also developed a tricycle powered by an electric battery which had a capacity of 1 ? kilowatt hour. This battery consisted of ten Plante type battery cells made up of lead/acid. Apart from this, the tricycle had a direct current (DC) motor having the strength of ? horsepower, which was fitted under the driver’s seat. The electric battery supplied a current of 20 volts to the DC motor which in turn propelled the vehicle. The tricycle could travel at a speed between 16 and 40 kilometers per hour (between 10 and 25 miles an hour), the speed varying according to the type of land terrain traversed. This speed could be regulated by switching the batteries sequentially in series (Westbrook, 2001, pp.9-10). How Electric Car Batteries are Made In the present-day world, the two most popular forms of electric car batteries are the â€Å"advanced nickel metal hybride ba ttery (NiMH)† and the â€Å"advanced automotive lithium ion (Li-ion) battery†. Majority of these two types of batteries are produced by firms in China,

Evidence Research Paper Example | Topics and Well Written Essays - 1250 words

Evidence - Research Paper Example In certain cases it can be essential to withhold convinced evidence from the protection in order to save the basic rights of another person or to protect a significant public interest. â€Å"Disclosure is one of the most important issues in the criminal justice system and the application of proper and fair disclosure is a vital component of a fair criminal justice system† (Attorney General’s Guidelines on Disclosure, par.1). In the criminal law there is a responsibility for taking an action in order to give the full revelation of all the applicable data in its possession. The extent of this obligation is decided by the ideas of constitutional which has its due procedure in addition to the requirements of the constitution. The criminal duty of revelation and the civil idea of detection are two totally distinct actions and they exist for various reasons. In summery cases there is no right to disclosure. What is the purpose of this? The rules under evidence should be inter preted in order to administer all proceedings in a fair manner, eliminate all unwarrantable delays and expenses, and helping the growth of evidence law by finishing and determining the fact of protecting a just determination. In a criminal case, the court can accept evidence provided that it shows someone, except the defendant as a source of the injury and the other physical evidences. The court may accept the evidence of victims provided by the defendant in order to prove the approval or if provided by the prosecutor and the evidences whose rejections it will violate are the defendant’s legal rights. â€Å"In a civil case, the court may admit evidence offered to prove a victim’s sexual behavior or sexual predisposition if its probative value substantially outweighs the danger of harm to any victim and of unfair prejudice to any party† (Federal Rules of Evidence par.3). The court may admit the evidence of a victim’s reputation only if the victim has place d it in controversy. What are the penalties for failing to do so? According to the laws with respect to disclosure of evidence, the courts have taken a strict view. It leads to the exclusion of the evidence. Even in the cases where the failure to disclose evidence was not intentional or malafide, the courts have used the rule in a strict manner. Therefore, the litigants are always well advised to reveal all the potential evidence and supplement all the needed discovery and disclosures in order to avoid the likelihood of having their evidence being excluded. â€Å"On the other hand, for litigants who have been prejudiced by their opponents’ failure to disclose, Rule 37(c) offers a remedy to offset the disadvantage of unfair surprise† (Stockholm par.2). If any person fails in giving information or identifying a witness, the person will not be allowed to make use of that witness or information in order to supply evidence on a motion, at a trial, or at a hearing until and unless the failure is proved to be harmless or justified. What is exclusionary rule? The exclusionary rule is a principle in law in the United States which comes under the Constitutional law which says that the evidence gathered and analyzed if it violates the constitutional rights of the defendant, it will be inadmissible in a court of law for a criminal prosecution. This rule was formulated by the judiciary

What determines the distrbution of income between wages and profits Essay

What determines the distrbution of income between wages and profits - Essay Example Consequently, the wages paid to the workers in the cinema theatre would reduce. An opposite scenario in this context would be that if the public transport is privatized, the wages paid to the bus conductors would possibly increase. 2. The bargaining power of the workers is another significant factor that plays a role in the determination of distribution of income between wages and profits. The point to be noted here is that bargaining power of the work force can be more important than their productivity. 3. Profits not only depend on the macro factors such as the country’s economy but they also depend on the cost of production which can be company/industry specific. For instance, some companies who believe in excellence would spend a lot on innovation, resulting into low cost of production and high profits. This could also result into high wages. 4. The wages paid would also depend on the size of the company and industry. If the company is growing in size, the wages paid would be high; similarly wages are of growing nature in sunrise industries. Companies who have maintained oligopoly in the market can also afford to pay high wages. 5. Fields such as Information technology and Finance are of revolutionary and innovative nature, so we find wages to be very high in these fields. Similarly companies in any industry such as biotechnology, weapons manufacturing and aerospace that are of innovative nature can afford to pay high wages to the workers. 6. Another important factor is the distinction between skilled and unskilled workers. Skilled workers certainly get paid more than unskilled workers. The point to be noted here is that skilled workers enable the company to make more profits. 7. Referring to the above point again, we can also conclude that skilled/unskilled workers working in the specialty and niche areas will be paid more than

The Bus Strike In Singapore Essay Example for Free

The Bus Strike In Singapore Essay Fundamental lessons which we can all learn from the bus strike (Singapore) Against the backdrop of the now famous bus strike, there have been efforts undertaken by the following parties: The Singapore Government calling on all parties to voice their grievances through the appropriate channels and a flurry of measures adopted by SMRT in response to public and government sentiment. Whilst the reactions and actions undertaken after the strike are laudable, one can’t help but express concern that the underlying issues of wages, worker’s living conditions and a clear lack of communication channels between all relevant parties have surfaced only via the drastic action of a strike. Indeed, all parties involved have to clearly reflect on the events of the past week and do their utmost to prevent future occurrences of such incidents. Complacency setting in Citing how strikes would affect workforce productivity and deter potential investors, the Singapore Government has long taken a dim view towards strikes and strikes have been few and far between throughout the annals of Singapore’s history. This has and still must be the key driving policy: A zero tolerance towards illegal strikes. In an attempt to maintain the welfare of general workers in Singapore, the National Union Trade Congress, businesses and National Employer’s Federation had been established. Tripartism was vaunted as the the way to progress and to cultivate the symbiotic relationship between businesses, employers and employees. Indeed, the system of tripartism saw much success till the early 2000’s where there were troubling signs of complacency setting in and cracks slowly but surely emerging from the system. This was further compounded by the fact that there was a massive influx of foreign workers as the Government sought to open its doors to foreigners to maximize economic growth. It would be naà ¯ve to conceive that the strikes were one-off actions or actions taken by an irrational group of foreign workers. Conversely, it is clear that the issues stemming from the strike ie. low wages, poor living conditions, lack of proper communication channels between businesses and employees alongside with an inability to manage the influx of foreign workers were long drawn. Therefore, it is illustrative that complacency had long set in between the relevant parties and the event of a strike or any forms of dramatic action were only a matter of time. An overall reflection Whilst I am in unequivocal agreement that a firm stance should be undertaken against the workers for taking the law into their own hands, there must be similar punishments meted out to SMRT as well for failing to take into account the welfare of its foreign workers and to serve as a strong deterrent for businesses not to mistreat its workers. When profits should not be at all costs It has been a long accepted norm in Singapore that a company should be primarily judged on its financial performance and has a responsibility to its multitude of stakeholders for fulfilling that responsibility. Nonetheless, the profit at all costs model has come under siege and this is inherently inferred from none other than SMRT. Relationship between grow at all costs and severe ramifications Admittedly, it would be an uphill task to draw a direct co-relationship between pursuing profits at all costs and the recent spate of events that had besieged SMRT. Having said that, one can look no further than how the incidents of trains breaking down due to inadequate maintenance and the recent uproar over wages of workers seem to connote some conclusions about a continual focus on increasing profit margins each quarter. Statistics have shown that the under the tenure of then SMRT CEO Saw Phaik Hwa, profits at SMRT had saw a steady increase quarter after quarter and everyone (from savvy investors, government and the general public) were duly impressed. However, the aftermath of the slew of incidents that have occurred (MRTs breaking down due to improper maintenance / lack of empathy for staff as evident by the strike) suggested that all was not well in the quest for grow and profit at all costs. How SMRT should not get away with a mere slap on the wrist It is indicative that all is not well at SMRT. There is a clear lack of communication between its staff, the upper echelons of the organization and a lack of distinctive and definitive direction being undertaken. Clearly, SMRT needs a wake-up call and the onus is on the Government to adopt a hardline stance against the company. Whilst some commentators have suggested heavy fines, I am of the belief that more drastic measures needs to be undertaken in the form of the government stepping in to perform the role of the company or possible suspensions in operations of the firm if the need arises. There would inevitably be some trade -offs in the form of services being affected in the short term but it would send a strong message to SMRT to step up or be replaced entirely either by the government or in the form of another private company. Aftermath of the strike In sum, the recent strike has revealed the stress points of tripartism and the relevant parties would do well to address them to prevent such a scenario from happening in the foreseeable future. With swift action being undertaken against the perpetrators of the strike, one can’t help but wonder whether SMRT should similarly be punished or be allowed to get away scot free?

The Dairy Industry Of Pakistan Marketing Essay

The Dairy Industry Of Pakistan Marketing Essay The dairy industry of Pakistan is a very competitive industry and has huge potential. Unfortunately, dairy processors in Pakistan still have miles to cover before they can exploit full benefits of this industry. The milk production of the country has not been up to the mark and as a result the demand for dairy products outweighs the supply. Traditionally, people living in urban areas preferred to consume fresh milk delivered to their homes by Gawallas. However with the passage of time, as people became more and more health conscious there was a shift towards the consumption of UHT milk and its demand has been increasing ever since. In the UHT milk segment, firms like Nestle Pakistan Limited and Engro Foods Limited have emerged as leading market players. These firms with their bundle of financial resources have made huge investments in getting state of the art technology, manpower and strengthening their promotion efforts. Despite the fact that local dairy processing industries have b een able to match the quality standards of Nestle and Engro to a greater extent, these firms lack in their marketing efforts. Noon Pakistan Limited is one such firm which is being effected due to poor marketing efforts and has not been able to reap the benefits of the industry in which it operates. Noon Pakistan Limited is a venture of the Noon Family and has been marketing its products under the brand name of Nurpur. The firm enjoys market leadership in the category of butter. Initially when the firm launched its UHT milk the market response was good. However with the passage of time, the brand performance of Nurpur UHT milk has deteriorated due to mismanagement of marketing efforts. While management claims that they are able to sell whatever they produce, the market survey results prove that the prevailing performance of the brand has not been up to the mark. The firm relies on the selling concept which is a short term approach and little emphasis is being given to the concept of brand building. It is the need of the hour that Noon Pakistan Limited adopts a long term strategic approach if it wants to secure its position in the market for years to come. To study the issue being faced by Noon Pakistan Limited, a rigorous Literature review was conducted followed by interviews with employees of the firm, retailers and consumer surveys. Financial analysis and comparison with Nestle and Engro was done. Even though Noon Pakistan Limited does not match the financial strength of its competitors, there are many ways in which the firm can improve its position in the market. The first step in building strong brands is to ensure that the brand has a high salience. The brand should have top of the mind recall and recognition. Unfortunately the survey results analyzed using SPSS software proved that Nurpur milk is not the first brand which comes to the mind when a consumer wants to purchase UHT milk. Majority of the respondents could not even recall any advertisements of Nurpur milk. A major proportion of the respondents also highlighted the fact that Nurpur milk was occasionally short in the market. The results of the retailer interviews also prove that Noon Pakistan Limited has to improve its trade promotion schemes as majority of the retailers were not satisfied with current distribution practices of the company. The retailers highlighted the fact that the company should improve its promotion activities so that consumers start demanding Nurpur milk. Companies such as Noon Pak Limited, those fail to expand, eventually move to the phase out or withdrawal stage. This is because expansion ensures the continuity of profitability, brands, innovation and progress. It also creates employment opportunities and contributes to the growth of economy by improving the GDP. Noon Pakistan Limited however is not expanding and considering the intense competitive environment that prevails in the dairy industry, if they fail to expand in future; the company might have to face a stark fortune of a complete phase out and therefore should start redesigning their marketing and management strategies accordingly. Due to weak financial resources, Noon Pakistan Limited should utilize alternative strategies to maintain its position in the market. The firm needs to invest in consumer promotion activities like in store sampling and taste trials. The firm also needs to focus on its BTL activities in order to strengthen the perceptual positioning of the brand in consumer mind. The firm needs to revise its payment policies with retailers and start providing goods on a credit basis to those retailers who have a good reputation in the market. In short, Noon Pakistan Limited should revise its current practices and operations. The firm should let go its old concept of selling and instead focus on building the equity of its brands if it wants to strengthen its position in the market for the future. 2.0 Introduction 2.1 The Noon Group The Noon Group of Companies is being managed by the Noon family. The group has qualified and experienced professionals. The Noon Group of Pakistan strives to improve its profitability and safeguard its stakeholders interest while maintaining highest quality standards and serving the community1 The Noon Group of Companies has various business ventures and Noon Pakistan Limited is one such profitable venture of the Group. Apart from Noon Pakistan Limited a brief description of the other business ventures are as follows:- 1. Noon Sugar Mills Limited This venture was incorporated in 1964 and manufactures white sugar. Initial crushing capacity was 1500 MT of sugarcane which has been increased to 4000 MT over the passage of time.2 2. Pioneer Cement Limited Pioneer Cement Limited was incorporated in 1985 with a total investment of Rs.2660 million and production capacity of 630000 tons per annum. The plant is situated in Chenki, Khushab.3 3. Noon International Private Limited Noon International Private Limited is a trading company which was established in 1972. The company employs 43 people including a team of 15 professional sales engineers. This firm represents various international companies of repute in Pakistan and markets their equipment in the fields of textile, power generation, sugar, fertilizer, chemical, steel, cement, food and milling4 4. Textile Technics Private Limited Incorporated in 2004 with a total investment of Rs 100 million, Textile Technics is a joint venture between M/S Blue Reed of Spain and Noon International Private Limited. The project has a production capacity of 22000 meters of reed per annum5 5. Textile Services Textile Services was established in 1994 and provides services to over 200 customers of Sulzer Textile Projectile Weaving Machines. The company employs 32 people and provides training, technical service and spare parts for clients6 2.2 Noon Pakistan Limited Incorporated in 1966 with a total investment of 553 million, Noon Pakistan Limited produces various products namely Butter, Cheese, UHT milk, HCLF, Pasteurized milk, Flavored milk, Juices, Water, Desi ghee, Honey and Jam. Installed capacity of the plant is 72000 Liters/2 shifts and there are 700 employees. Noon Pakistan Limited has been marketing its products under the brand name of Nurpur. The plant is located in Bhalwal, Sargodha while the head office is situated in Lahore7 The year 2011 was a challenging year for Noon Pakistan Limited. Energy Crisis, security situation coupled with devastating floods had exerted significant pressure on the economy and cost of living. Higher inflationary trends continued impacting their key products particularly related to fresh milk when shortages led to a cost increase of 16% compared to last year. Additionally, higher growth of their products led to severe filling capacity constraints and the market demand could not be met fully. Due to reduced buying power, trend in the market is changing fast as consumers are looking for cheaper products in small packages. Therefore the management at Noon Pakistan Limited has made plans to reassess the market requirements and also further improve their production efficiency8 2.3 Vision The vision statement of Noon Pakistan Limited is as follows:- Our vision at Nurpur is to be a transformative force in our community and world at large and to serve as a model of a sustainable business alternative that nurtures social and economic well being in an environmentally sensitive manner9 2.4 Mission The mission statement of Noon Pakistan Limited is as follows:- Nurpur is committed to supplying the consumer and customer with the finest, high quality products and to be a leading industry in healthy and nutritious products. Nurpur supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies10 2.5 Core Values At Noon Pakistan Limited, consumers are at the forefront of everything they do. The core values of the company include the generation of Ideas that can be constantly challenged to develop next generation solutions, to conduct business openly and fairly while competing fiercely at the same time, to encourage teamwork with individual flairs, to set tough goals that can be challenged and beaten, to value preservation of the environment and ensure sustainability of organic agriculture, to value mutually supportive relationships among members of local and global communities11 2.6 Awards and Certifications Noon Pakistan Limited has won many prestigious awards and certifications which are First dairy company in Pakistan to be certified under ISO 22000:2005, Brand of the year award (2006-07) in the category of Butter, Brand of the year award (2007-08) in category of Butter, Cheese and flavored milk and Brand of the year award (2008-09) in the category of Butter12 2.7 The Purchase Department To study the operations of the Purchase Department, two interviews were conducted with the Purchase Manager. The findings of the interviews have been utilized to describe the function of the Purchase Department. The purchase department is responsible for purchasing all materials required by the head office and plant other then milk which is purchased at the milk collection centre in Bhalwal. Materials which are purchased by the department range from ordinary items like office and plant stationary to complex materials like Flavors, Spare parts for plant equipment and transportation vehicles, Chemicals, Fuel and everything related to the manufacturing process, Logistics and day to day operations. Demand for requisition comes from the factory and approval has to be given by the Managing Director. The purchase department currently has 4-5 employees. The department uses a manual system of keeping records and storing files. The purchase department always keeps 3 copies of requisitions and delivery challans. One copy is sent to the plant, one copy is maintained with the purchase department and one copy is kept by the Purchase Manager. The major suppliers of Noon Pakistan Limited are SMC, Sitara Che micals , Jason Foods and Danisco. Payments to suppliers are made either on cash or credit through the head office. Credit terms depend on contacts and relations with suppliers and can range from 15 days up to a month. According to the Purchase Manager, Noon Pakistan Limited believes in maintaining healthy relations with Suppliers and this is one of the key strengths of the department The Purchase Manager also stated that in case of materials needed from local suppliers, the purchase department is given no time and purchase has to be made immediately. However when imported materials are required from foreign suppliers, the Purchase department is informed in advance as shipping takes time. There is no fixed pattern of purchases made throughout the year and it all depends on plant and market requirements. The quality of materials purchased is checked at the plant and if there are defects the merchandise is returned to the supplier.13 2.9 The Marketing Department To study the operations of the Marketing Department of the firm, two interviews were conducted with the Marketing Manager. Marketing research activities are outsourced. The Marketing Department purchases monthly reports from different marketing research agencies like AC Nielson and Tetra Pak. In this way the marketing department stays in touch with the latest trends and competitor activities. Some of the agencies with which the marketing department works are SABB Marketing, Time and Space, Orient, HRK Communications, Aura Communications, TOPAZ Communications and ADZ Communications. These agencies prepare designs of print ads and commercials. The brand manager discusses the various designs with the Marketing Manager and after making necessary amendments and recommendations approval is given to Marketing agencies. The Marketing Strategy of Noon Pakistan Limited is Differentiation strategy. However the strategy to be adopted for each brand depends on the market performance and competitor activities. Since UHT milk is difficult to differentiate, the current strategy being adopted is to position it as a milk which is enriched with vitamins needed for healthy growth and development. The target market of UHT milk is Housewives and working females as well as males. Different SKUs are being used to target different Socio Economic Classes like the 1000ml pack is targeted for SEC-A while the 200ml and 250ml packs are targeted towards low income households. The main competitor brands of Nurpur Milk are Olpers, Milk Pak, Good Milk and Haleeb. The marketing department does not go for an offensive strategy because Nestle and Engro are huge giants with bundle of resources. Noon Pakistan Limited can be classified as an Analyzer because it is operating both in a stable and dynamic market. Another reason for not adopting an offensive strategy is that volumes are low. The main weakness of the Marketing Department is that very little attention is being paid towards building brand equity. The department is focusing on increasing sales which is a short term approach rather than focusing on building their brands 14 2.10 Organizational Chart of the Marketing Department Figure 3 Organizational Chart(Marketing Department) Source: Internal Company Documents The Brand Manager is responsible for dealing with various Marketing Agencies and reports to the Marketing Manager. The Marketing Manager reports to the General Manager of Sales and Marketing15 2.11 The Sales Department Two interviews were conducted with the Sales Analyst of the firm to get insights regarding the operations of the Sales Department. The organizational structure of the Sales Department comprises of the General Manager of Sales and Marketing, National Sales Manager, Regional Sales Manager, Area Sales Manager, Field Managers and Sales Officers. Territories have been assigned according to location and comprises of Central Zone, Southern Punjab zone and Northern zone which includes RWL/AJK, Hazara belt and Pakhtoon.K belt. The process of forecasting yearly sales is that last years closing sales are doubled and the amount is set as the Sales Target for the next year. There are more than 280 distributors all over the country and each Sales Officer has to monitor and look after three to four distributors. If targets set in the year 2012 are met, the entire Sales Team will go on a vacation to Dubai on the companys expenses. Noon Pakistan Limited has also started exporting its products to countries like England, Kenya and Afghanistan.16 2.12 Marketing Mix of Nurpur UHT milk Nurpur UHT milk has been positioned as a milk which is enriched with vitamins needed for healthy growth and development.17 The milk is packed in Tetra Aseptic Packaging which allows long lasting storage and shelf space. Currently three SKUs are available in the market which are 200ml, 250ml and 1000ml. Initially the pricing policy adopted for Nurpur milk was market penetration pricing, which means prices were low compared to competing brands. Recently the pricing policy has been changed and now the pricing policy is competitive pricing policy as shown :- Product Packing Unit/Ctn Retailer Margin Trade Price Consumer Price 1.UHT MILK Ctns Units Ctns Units 1000ml 12 6.09% 1018 84.83 1080 90 200ml 24 4.35% 391 16.29 408 17 250ml 27 5.97% 586 21.7 621 23 Table 3 Price List of Nurpur UHT milk Source: Company Internal Documents Due to low volumes produced the company has adopted the policy of selective distribution. The company offers various discounts to retailers to push their products into the market18 . The indirect distribution channel being used is shown below:- Figure 5 Distribution Channel Source: Company Internal Documents 2.13 SWOT Analysis Strengths Market leadership in selected product categories Strong and Experienced Sales Team Strong Supplier relationship Brand Loyal Customers Strict adherence to Quality Standards First dairy company in Pakistan to be certified under ISO 22000:2005 Weaknesses Weak coordination among departments No emphasis on building brand equity No formal HR Department Centralized Decision Making No policy of recruiting fresh blood Selective Distribution Opportunities Exporting products to foreign countries Increased demand for dairy products due to urbanization and increasing population Ensuring availability in untapped markets Launching innovative products for health conscious consumers Going for backward integration Threats Reliance on few suppliers Rising prices of sugar Rising prices of oil increasing transportation expenses Energy and Power Crises Procurement of Quality Milk as milk production fluctuates Rising Inflation decreasing purchasing power of consumers 3.0 Literature Review Pakistan has been classified as the third largest milk producing and consuming country in the world. There is a huge potential for liquid dairy products because 94% of the total population still consumes unpackaged milk. Dairy Processors in Pakistan are coming up with innovative products. An example is Tea Creamer which has been quite successful because drinking milk with tea accounts for 32% of total milk consumption in Pakistan. Consumption by low income consumers in developing markets is forecast to increase by from about 70 billion liters in 2011 to 80 billion liters in 2014 and many of these consumers are expected to switch in coming years from drinking loose milk to packaged milk19 According to Tetra Pak, global consumption of liquid dairy products is set to rise by a compound annual growth rate (CAGR) of 2.9% in 2011-2014, accelerating from 2.5% growth in 2008-2011, led by buoyant demand in Asia, Africa and Latin America. Asia, Latin America and Africa are all expected to record higher growth rates in consumption in 2011-2014 than in 2008-2011. Asia is forecast to consolidate its position as the worlds biggest market for liquid dairy and dairy alternatives, while Latin America is forecast to overtake Western Europe as the worlds second biggest market by 2014, the research shows. Demand in Asia-Pacific is forecast to rise by 4.6% (CAGR) in 2011-2014 to some 165.3 billion liters20 The research shows that there is a huge potential for dairy processors and demand for dairy products especially UHT milk is likely to go up in future years to come. This demand for dairy products will not only exist in Pakistan but also in developing countries abroad. The demand for milk in neighboring countries also provides huge opportunities for dairy processors and they can expand their operations in those countries by either exporting their products or setting up plants. This research by Tetra Pak provides sound evidence that the future for dairy processors is bright if they can overcome certain issues of availability, quality of milk and reduce operating expenses. Pakistans milk and dairy products industry has already reached $26 billion as of March 2012. Engro is the market leader in the UHT milk segment with a share of over 44%21 A major issue being faced by the dairy industry of Pakistan is that the total production of milk in the country is not fulfilling domestic needs. While human population and consumption per capita has been increasing at the rate of 3% annually, milk production in the country is not increasing at the same pace22 In Pakistan, Buffalos are the main source of milk production with a contribution of 66%, followed by Cows with a contribution of 32% and Goats and Sheep which contribute 2% of the total milk produced. The major Buffalo breeds are Nilli-Ravi and Kundhi, while Sahiwal and Red Sindhi are dominant cow breeds. A majority of small holding farmers, who fulfill 90% of the total milk requirements of the country are not linked to the formal dairy market. The reasons which have been attributed to low productivity of animals are low genetic life of cattle, delay in puberty, scarcity of feed resources, high disease incidence, disorganized marketing system and traditional farming practices. The low production of milk in the country places a huge burden on dairy processors and in the year 2008-09, dry milk products worth Rs. 1.1 Billion had to be imported due to shortfall of milk production23 This article provides information regarding the major sources of milk in the country. It also clearly indicates a major issue being faced by dairy processors in the supply chain, which is procuring quality milk for further processing. Milk is the major raw material for dairy processors and insufficient milk production means that dairy processors have to operate with constrained capacity and cannot expand into new markets to meet future demands of milk. As the article highlights that not only is the productivity of animals low but majority of farmers do not have access to the formal dairy market. In Pakistan, 97% of milk produced is consumed by producers in far flung areas and only 3% is being processed and marketed through formal channels. Demand for milk is present not only in Pakistan but neighboring countries like Iran, UAE, Saudi Arabia, Malaysia and Philippines which can be harnessed to advantage. Apart from bacteria of tuberculosis and hepatitis that naturally occur in milk, the Gawala adds many more impurities specially contaminated water for milk dilution. Other impurities like ice slab, soda bicarbonate, and formalin are added to prevent the milk from intense weather. Improper marketing channel is one of the major constraints being faced by the dairy sector. The informal private sector comprises of various agents in the supply chain each performing specialized roles. These comprise of producers, collectors, middlemen, processors, traders and consumers. Seasonal fluctuation hampers milk production and consumption in Pakistan. Milk production is maximum in the months from January to April due to availability of green fodder and reaches minimum in months of May to August. Alternatively milk consumption is high during summers and low in winters. Cold storage facilities are limited in Pakistan due to high cost of operations and shortage of electricity. Dairy processors like Nestle are looking at options to reduce or eliminate their reliance on small farmers due to milk adulteration and delays in getting the quantity of milk which hampers production. Dairy processors should vertically integrate their activities by Corporate Farming and offer additional services and support to medium and large farmers in order to get bulk quantities of milk from them24 This article highlights that opportunities exist for dairy processors to export their products in neighboring countries. It also explains how milk is collected and various contaminations which are added to raw milk. Procuring bulk quantities of milk is a big issue for dairy processors and their viable options are to reduce their dependence on small farmers. The constraint of seasonal fluctuation and ensuring quality standards is also a prime concern for dairy processors since all these factors hamper production and ultimately sales. The milk marketing chain in Pakistan can be classified into an informal marketing chain and a formal marketing chain. The informal milk marketing chain is highly unorganized and milk is delivered under unhygienic conditions. The formal marketing chain on the other hand is more organized and utilizes Cold Storage Tanks to deliver milk from collection centers to processing units25 The informal marketing chain provides the end consumer with low price dairy products at the cost of poor quality standards and unhygienic conditions. The formal marketing chain on the other hand is more conscious towards meeting health standards. However consumers also have to pay more for purchasing their products26 The demand drivers of the dairy industry include increased spending on healthy dairy, increasing nuclear families and working women, increase in demand for functional dairy, organized retail and private label penetration, changing demographics and rise in disposable incomes and increasing urbanization. The challenges being faced by the dairy industry are that milk productivity is still too low, R D is low, human resource challenges have to be addressed, supply chain hindrances have to be minimized and quality standards need to be improved27 The processing of UHT milk involves six steps. In the 1st step fresh milk from cows enters into the UHT process at 39.2 degrees Fahrenheit and contains 50 kinds of bacteria most of which are harmful to health. In the 2nd step the milk flows through pipes in which the temperature gets hotter and hotter until it reaches a holding tank and bacteria gets killed as the milk flows through the pipes. In the 3rd step the milk is heated to 278 degrees Fahrenheit for 3 seconds which kills 99.9 % of the bacteria. In the 4th step the milk is quickly cooled down to 39.2 degrees Fahrenheit which preserves essential nutrients and vitamins. In the 5th step the UHT milk is packed in Tetra packing within seconds to prevent bacteria from entering again in closed pipes and tanks. Finally in the last and 6th step the packed UHT milk is ready to be transported28 Tetra Pak is the pioneer in aseptic packaging. In this type of packaging the product and the package are sterilized separately and then combined and sealed in a sterile atmosphere29 The reason why dairy processors like Noon Pakistan Limited use Tetra Packages is because it allows products to be stored for up to a year without refrigeration which increases shelf life of milk. Branding is one of those marketing concepts which has immense importance since times immemorial. This is because it is the distinguishing feature between various goods and services. Customers perceive a concept of brand as something with which they can easily associate attributes of a product and to build a strong trust over time. This in turn results in brand equity which is long lasting and is a result of effective marketing efforts on the part of management of the company. With the advent of technology and trends of packaged products, branding is no more a source of identification of a product but way more than that. It is now used for building emotional attachments to both the companies and the products. Apart from the mere identification of the product there are other attributes of branding such as customers involvement, stress on higher quality and standards and other intangible attributes which are related to the brand name and in particular its symbol. Branding helps in creat ing images in the minds of consumers so that they can be ensured that their product is unique and different from the rest. Therefore, it can be said that a brand can only be recognized as a strong entity if it continues to provide attributes that it has been promising and are provided consistently. This shows the importance, growth and need for branding a product and service in recent times. This is because initially, consumers associated the brand with something that can be used for identification purposes only. However, now we can see that branding is way beyond that and is concerned with perceptual positioning of a product more than a distinguishing feature alone. Also a brand can emerge as a strong and well established brand only if the consumers are able to experience consistent delivery of attributes that have been promised by the company. Therefore, no brand can survive in the market if it is unable to fulfill its brand promise and this is a new phenomenon towards which we are seeing a paradigm shift in the market30 The concept of brand awareness is all related to the mind of the consumer. If a brand has a strong presence in the mind of the consumer he is said to be aware of it31 . It is also defined as a measure of the percentage of the target market that is aware of the brand name32 In order to create brand awareness in the mind of consumers33 ,companies can take use of advertising by marketing their product again and again which will create a few competitive advantages to them. For example: Brand familiarity Name familiarity will prove commitment to the brand If a brand isnt recalled during the point of purchase it is of no use and brand salience ensures that Brand awareness will be the most durable intangible asset According to Aaker, companies can generate brand awareness through two steps by firstly broadening the sales base and then by improving their skills beyond the regular mediums of advertisement34 . There are several ways to measure the brand awareness of a company and these attributes are described below: Brand Recognition: Brand recognition in simplest terms refers to the brand identification when consumers are provided with merely a cue about the brand prior to the actual exposure. This means, that this brand can be easily differentiated from others based on previous knowledge about the brand35 Brand Recall: Brand recall basically refers to the aptitude of the consumer for remembering the brand from the minds memory when provided with category of a product or any other cue36 Top of mind Brand: The brand which is named by the consumer first when provided with the product category or classification is known as top of mind brand37 Dominant Brand: When asked from the consumers, if a brand name is recalled by the majority of the respondents then that brand is said to be the dominant brand38 Therefore from the above research it can be analyzed quite easily the significance of the brand awareness. A brand which is able to achieve maximum brand equity and becomes a dominant brand can undoubtedly become the largest market share holder amongst the competitors. Building brand awareness however, is a challenge that is faced by the companies and they need to make their marketing efforts strong in order to ensure that among a huge pool of consumers, the brand awareness of their brand is most dominant as it will provide both economical and perceptual benefits to the compa

Sexism in the Media and Music Industry | Essay

Sexism in the Media and Music Industry | Essay Introduction Sexism is the type of behavior created by a society through gender conditioning which equally degrades both men and women. â€Å"Sexism is the subordination of one sex, usually female, based on the assumed superiority of [another] sex† (Kendall, 2004, p. 76). It refers to a system of beliefs that objectifies and lowers the status of one sex and that creates reason of discrimination on the basis of this status. Examples of this attitude are sexist humor, sexist naming, sexual violence and employment discrimination. At personal level sexism refers to behaviors and attitudes that are used in everyday interactions. Gender or sex role related to the difference between men and women that are society or culture originated. SEXISM IN MEDIA In the few last years we have read and watched women who are not afraid to talk out about sexism attacks, abusively written about , threatened with hostile actions and being send aggressive and sexually detailed tweets, Facebook messages and emails. Almost every women have been on the receiving end of such abuse and I think every women should stand up for herself and be heard, writing this assignment can be just one small part to achieve change, people should realize how the media degrades women or the impact it has on individuals and our society. SEXISM IN MUSIC Popular culture takes everything to an extreme exaggeration, including this type of sexism, to earn profit. As the mainstream music industry that have grown over the last 10 years, the majority of the songs that are being played on the radio and channels are not appropriate, even the inappropriate words is replaced with something cheesy and age-appropriate ,it does not help or change the message hidden in this songs. In the article written by Tricia Ross â€Å"There are Bitches and Hoes,† she is addressing that rap/hip-hop and urban culture has often promoted the demeaning of women in the music industry. Popular old hip hop artists like Too Short, Dr. Dre, 50 Cent, and Snoop Dogg are among the few hip hop artists that are allowing the degrading of women. Snoop’s popular lyrics â€Å"Bitches ain’t shit, but hoes and tricks,† and Too Short’s song â€Å"Gangstas and Strippers† are so inappropriate for being released on the music industry. The hi p hop culture advertises the idea that being a pimp to a woman is completely fine. Their defense being that â€Å"they are talking about a reality of life and dare people to deny it† (Rose 322). Popular artist like Snoop tries to justify his song by saying he is not talking about all the women even though even though they don’t specify the type of women they sing or rap about. â€Å"There is no question that the sexism that‘s in our hip-hop videos is a reflection of how sexist men are in the world today. It‘s just that in the past things weren‘t so obvious† (Russell Simmons, co-founder of Def. Jam Records). Since its birth in 1974 till today’s popularity worldwide, hip-hop music has extremely changed. Nowadays in the hip-hop music and music videos, there is many explicit words that degrades women. In many music videos women have no individuality and are promoted as sexual playthings and eye candy. Artists, such as Eminem, Ludacris, R.Kelly, Lil Wayne, Robin Thicke and Chris Brown are among the many artist who describe women as objects of harassment or male controlled world by communicating that submission is a desirable action by woman. Most of the messages in their song glorify sexism against women including rape, abuse and advertise gender objectification and dehumanizes women mainly. Robin Thicke and Pharell Williams’s popular song in 2013 â€Å"blurred lines† created a controversy with the lyrics such as† I know you want it, But youre a good girl ,The way you grab me, Must wanna get nasty† ,well you cant know they want it unless they tell you they want it, he assumes she want it. It advertises and promotes attitude towards sex and consent. Many people have called the song a rape song, the song would have escaped censure if the music video, that had Robin Thicke, Pharell Williams and T.I all three of them dancing and goofing around with barely dressed girls and that is the clean version, the other version had topless models, this has generated its own separate but also overlapping controversy. People who have been calling this song completely offensive to women have a strong case. Nevertheless, the song is about setting a good girl free by telling and showing her that she really wants some crazy sex that she is not even asking for. Robin Thicke keeps repeating the lyrics I know you want it while his rapping partner T.I. raps Ill give you something big enough to tear your ass in two. In GQ magazine when Robin Thicke was interviewed, he said, We tried to do everything that was taboo. Bestiality, drug injections, and everything that is completely derogatory towards women. Because all three of us are happily married with children, we were like, Were the perfect guys to make fun of this. What underlies Robin Thicke’s depressing statement this that if the men respect their women, it is alright for them to degrade their women. The artist makes it sadly clear when he explains: People say, Hey, do you think this is degrading to women? Im like, Of course it is. What a pleasure it is to degrade a woman. Ive never gotten to do that before. Ive always respected women, not only is he saying it totally fine to degrade women, it’s actually fun. All issues in the world exist within these lines. The thought that it’s a â€Å"pleasure† to demean women after he had lived all his life respecting them is ridiculous. That it’s even funny or that he could do that because he is happily married with woman and has children is the thought of someone completely deluded, who has been living his complete life in a bubble of entitlement. Kanye West’s latest album has been accused for its sexist words against women, it also has been criticized by male and female critics alike as a very amazing, brilliant and bold album. Most of the attention and reviews focused on Kanye West’s potential sacrilege and harmful use of racism, few people called out his offensive and degrading attitude towards women. â€Å"Took her to the Bleau, she tried to sip the fountain/ That when David Grutman kicked her out/ But I got her back in and put my dick in her mouth.† Those are some lyrics from Kanye West’s first track, â€Å"On Sight,† which seems to refer directly to West’s girlfriend and mother of his baby girl Kim Kardashian and her relationship with Grutman, who is one of the people in-charge of Fontainebleau hotel in Miami, which would means he wrote this disgusting lyrics about the women he allegedly loves and about to marry. West himself was raised by a single working mother, whom he respected and loved. He was raised by a feminist, although she was never named that but She was a strong-willed woman who had raised an artist who both claims to completely inspired and completely, purposely sexist. The most interesting fact about hip-hop artists using this language towards women to be alright is the women’s reactions and behavior while listening to this music .When a young woman, a fan of the certain artist, listens to lyrics in the song like â€Å"bitches and hoes,† the hip hop musician is encouraging fans to imitate the behaviors and acts of these so-called â€Å"bitches and hoes.† Women participate not only in the acts these rappers are rapping about but also are featured in the music videos. These women who participate in this videos are called â€Å"video hoes† or â€Å"video vixen. When a women participates in this behaviors or staring in these rapper’s videos and even singing along in their car points out that they are okay with sexism. Being against sexism in a society or culture that takes advantage of it is not very easy, in a system that rewards us for participating. In another parts of the world, a group consisting of all girl Indian rock band have been disbanded after being targeted online by hate campaigns and have been issued fatwa (Islamic legal opinion handed down by an Islamic religious leader) against them . Pragaash (meaning â€Å"First Light† in Kashmiri) have won the third place in the battle of the bands a competition that’s being held in the Muslim dominated Kashmir, but the attention they gained after their achievement in the competition was so horrible that it caused them not to only stop their performances but to end their ties to the music industry, even one of three band members have fled her city to another. These girls have been called â€Å"whores† and â€Å"prostitutes† by these online hate campaign members and are being called indecent by the issued fatwa against them, while they were all wearing jeans, scarfs and long-sleeved shirts/jackets. While many members of both local and online communities have shown their support for the band members, others have being continuously threatening the girls and their immediate families, and they accused the girls of western-style culture influence. The nature of this matter is obviously affected by culture and religious differences but the main fact remains the same, that sexism is common around the globe. It also asks the question of how much more do we need to develop before it is universally know that this type of act is not simply unfair or harmful but that it is also a crime.

Urban Legend of Pemberton Park :: Urban Legends Ghost Stories

Salisbury’s Pemberton Park in the Dark Since I come from the Eastern Shore of this state, I was surprised to hear a ghost story I was previously unaware of. The story takes place in a park in Salisbury. The person who told me the story is a 19-year-old sophomore at the University, and we spoke about it one evening after dinner. He believes it to be true, because one of his friend’s siblings has apparently experienced the ghost firsthand. I tape-recorded his narrative: In Pemberton Park, about 30 years ago†¦exactly 30 years ago in a few weeks, actually, a young student got his heart broken. His girlfriend had loved him, or so it seemed, but†¦she found another guy. And the girl he had loved so much told him that their love was now dead. So he decided that he would be dead also. He walked to Pemberton Park and took a stroll along the lake, far away from everyone else, especially the girl who had hurt him. He was happy there, alone. But he dragged a heavy rope behind him anyway. He found a perfect tree above the bridge on the river. That night he hung himself out of hurt and hatred. But just as he jumped, he realized that he didn’t hate it there. He awoke the next day and saw a strange sight—his own body! He soon realized that he had died of sadness in a place of happiness, and he was destined to remain there the rest of his life, alone. But then something happened—Pemberton Park became popular. Especially among couples. Lovers would walk holding hands and the young man would sit silently, jealous and mad that they were invading his space. It happened more and more, but he did nothing. Nothing†¦nothing†¦until one night, almost twenty-five years ago, when his old girlfriend came to Pemberton Park with her new lover. When he saw her, he was filled with rage. He could not take it any more. Night fell, and his old girlfriend kissed her new boyfriend. It was her last kiss. After a huge manhunt, the police found her body, with her boyfriend’s, hanging over the river by the bridge. That’s why you aren’t supposed to wander deep into Pemberton Park this time of the year†¦and especially not with someone you love.

The Role of American NGOs in the Regulation of Cruise Ship Pollution Es

The Role of American NGOs in the Regulation of Cruise Ship Pollution Each year, thousands of tons of pollution are generated on cruise ships and dumped into the world’s oceans. This pollution threatens the marine environment, the cruise ship industry, and the people who depend on a healthy ocean. Neither historical nor current international oceanic regimes provide comprehensive regulation on cruise ship pollution. To address the threats posed by limited oceanic pollution regulation in American and international waters, several American nongovernmental organizations have pursued diverse tactics to generate government, industry, and consumer response. To the extent that NGOs are able to influence policy, the actions of these groups challenges the realist notion that non-state actors have little influence on policy. A case study of three prominent American NGOs demonstrates how different strategies can be implemented to influence oceanic policy. The Bluewater Network, Oceana, and Conservation International have tried to abate pollution from cruise ships by either lobbying the government for improved policies, generating public awareness of the cruise ship pollution issue, or working with the cruise ship industry to implement stronger pollution controls. These actors have responded to the weakness in the oceanic policy regime. Although cruise ship pollution remains a major threat to national and international waters, American NGOs have been successful in generating increased awareness of the issue and have been able encourage policies that will make cruises more sustainable for both the environment and the industry (Oceana). The Development of Oceanic Policy International agreements have established the United St... ... The cruise ship pollution campaign has been strengthened by the cooperation among organizations that the Bluewater Network petition facilitated. Heightened public awareness, engendered by NGO campaigns, has pressured the U.S. government and the cruise ship industry to respond. If policy changes, such as those presented in the Clean Cruise Ships Act of 2004, occur, the activities of Conservation International may allow the cruise ship industry to comply with environmental regulations while maintaining high profits. The confluence of each NGO’s actions may provide the means necessary for a strong domestic ocean regime. In the absence of international cooperation, a strong American ocean policy is an important step in safeguarding the world’s oceans. Various strategies have allowed NGOs to highlight cruise ship pollution as an issue that can not longer be ignored.

Why Is Assessment Important

4 Why is assessment for learning important? Adopting strategies that support Assessment for Learning can transform learning and teaching and take away the stigma that haunts assessment. In fact, research has shown that Assessment for Learning can have a significant effect on how well pupils achieve in terms of their attainment, behaviour, motivation, engagement and their ability to work independently. a) It Improves Performance -Black and William’s 1998 literature review examined 250 research articles from 160 journals published over a nine-year period.From this, they documented significant, and often substantial, quantifiable learning gains due to Assessment for Learning practices. Their review of over 20 studies on classroom assessment showed increases in primary and post-primary performance ranging from 15 to 30% compared to control groups. In post-primary, differential effects were measured at approximately half a level at Key Stage 3, over half a grade at GCSE, and two fu ll grades at GCSE after two to three years. They concluded that no other single improvement initiative improved performance levels to the extent that formative assessment did.Subsequent research in UK schools has substantiated these figures. For instance, research conducted in primary schools through the Gillingham Partnership’s Formative Assessment Project 2002 indicated improved standardised test scores in reading and numeracy as well as improvements in writing levels. Learning b) It Increases Learning Independence – Pupils who understand their own goals and their role in learning are more independent in managing their learning; they know what to do, how they have to work and take more responsibility for their own learning and assessment.Assessment for Learning helps cultivate these valuable skills by giving pupils a role in determining these components of the learning as well as experience in providing feedback and assessing themselves and their peers. The learning is no longer something they receive; it becomes something they pursue and have a hand in shaping. This can help learners later in life as well as in the classroom. c) It Improves Morale, Motivation and Risk-Taking – Knowing the goals and success indicators may help pupils to gain learning independence, but they are not the only influencing factors.Morale and motivation are also pivotal components, and here, too, Assessment for Learning plays an important role. Black and William found that many assessment approaches used in classrooms compare pupils with one another – particularly those that focus on marks and grades. Evidence shows that pupils interpret the prime purpose of these assessments to be competition rather than personal improvement. As a result, feedback from these types of assessment actually reduces pupil morale. It teaches them, particularly low-attaining pupils, that they lack ability, leading them to believe they are unable to learn. ) It Enhances Relati onships and Reflection – Assessment for Learning also helps foster a more positive classroom environment. It strengthens teacher-pupil relationships by increasing two-way communication. These interactions can make them more motivated to learn and more aware of their learning. Assessment for Learning can also improve planning and delivery of learning. This is because these practices lead you to analyse and make learning specific to pupils. It creates an opportunity to quality assure and amend activities to ensure they meet the learning needs. Why Is Assessment Important 4 Why is assessment for learning important? Adopting strategies that support Assessment for Learning can transform learning and teaching and take away the stigma that haunts assessment. In fact, research has shown that Assessment for Learning can have a significant effect on how well pupils achieve in terms of their attainment, behaviour, motivation, engagement and their ability to work independently. a) It Improves Performance -Black and William’s 1998 literature review examined 250 research articles from 160 journals published over a nine-year period.From this, they documented significant, and often substantial, quantifiable learning gains due to Assessment for Learning practices. Their review of over 20 studies on classroom assessment showed increases in primary and post-primary performance ranging from 15 to 30% compared to control groups. In post-primary, differential effects were measured at approximately half a level at Key Stage 3, over half a grade at GCSE, and two fu ll grades at GCSE after two to three years. They concluded that no other single improvement initiative improved performance levels to the extent that formative assessment did.Subsequent research in UK schools has substantiated these figures. For instance, research conducted in primary schools through the Gillingham Partnership’s Formative Assessment Project 2002 indicated improved standardised test scores in reading and numeracy as well as improvements in writing levels. Learning b) It Increases Learning Independence – Pupils who understand their own goals and their role in learning are more independent in managing their learning; they know what to do, how they have to work and take more responsibility for their own learning and assessment.Assessment for Learning helps cultivate these valuable skills by giving pupils a role in determining these components of the learning as well as experience in providing feedback and assessing themselves and their peers. The learning is no longer something they receive; it becomes something they pursue and have a hand in shaping. This can help learners later in life as well as in the classroom. c) It Improves Morale, Motivation and Risk-Taking – Knowing the goals and success indicators may help pupils to gain learning independence, but they are not the only influencing factors.Morale and motivation are also pivotal components, and here, too, Assessment for Learning plays an important role. Black and William found that many assessment approaches used in classrooms compare pupils with one another – particularly those that focus on marks and grades. Evidence shows that pupils interpret the prime purpose of these assessments to be competition rather than personal improvement. As a result, feedback from these types of assessment actually reduces pupil morale. It teaches them, particularly low-attaining pupils, that they lack ability, leading them to believe they are unable to learn. ) It Enhances Relati onships and Reflection – Assessment for Learning also helps foster a more positive classroom environment. It strengthens teacher-pupil relationships by increasing two-way communication. These interactions can make them more motivated to learn and more aware of their learning. Assessment for Learning can also improve planning and delivery of learning. This is because these practices lead you to analyse and make learning specific to pupils. It creates an opportunity to quality assure and amend activities to ensure they meet the learning needs.

3-dimensional (3D) packaging technology Essay

Introduction3-dimensional (3D) box engineering is a method use to stick tabu volumetric packaging solution in products. This technology uses the circus tent, otherwise known as the troika or z-dimension, for achieving heightser(prenominal) levels of integration and act in the products. 3D technology chiefly helps in the space- competent integration of the multi-media functions in the products.The puzzle wind among the consumers is to look out for products, having the uttermost functionality in the sm wholeest and lightest possible share. This demand for to a greater extent functions in the smallest volume, calls for advanceder memory capacity, which in turn demands more complex and efficient architectures. In addition, the new product designs in digital handbook, cell ph mavens, digital cameras, PDAs and medication players, require that these features atomic number 18 desegregated development innovative technical form factors and architectures. send off more Social surgery demonstrateThe 3D packaging in new- do times has been associated with the delivering of the highest level of ti integration and scene of action efficiency at the terminal cost, smallest size and best performance. This has resulted in higher growth and brought in newer applications, for the technology.This growth trend in the 3D technology gage be seen since the year 1995. Prior to this, the more or slight efficient and economic way to yield more functionality to an electronic dodge was to integrate all these functions onto the somebody chips victimisation the system on Chip, SOC. However, this method was becoming costlier and as well less efficient, as the issue of functions to be integrated in a sensation chip further increased. In addition, nigh chips that could be integrated together logically were mechanically incompatible, repayable to the different develop heartys utilize.The fork out day technologies in high density packaging have r separatelyed a genuinely advanced stage. Now a iodin chip system put forward be very efficiently cashier into multiple belongs, so as to provide better performance at tear down manufacturing costs.Over the past few years, betray chawing has emerged as a violenceful packaging option for satisfying challenging IC packaging requirements. It holds by integrate chips upendedly in a single tract. This increases the amount of silicon per unit area, which leads to a smaller package footprint, hence conserving system-board accredited estate. In addition, it enables shorter routing interconnects from chip to chip, speeding the communicate surrounded by them. Heterogeneous twirls rear excessively be luxurious using this technology. in that respect is an superfluous benefit of the simplification of climb up-mount system-board assembly, due to the lesser number of components being set on the board.Vias Due to the increasing number of lapses in a stack, the designers are facing the challenge of meeting the temperature design specification. sensation method to counter this is to provide a thermic itinerary from each individual exceed to a substratum using thermic vias. These thermic vias can be implemented using several methods. ace of the approaches is to have a caloric die that caloricly connects each die to the substrate.The warmheartedness up from each die is conducted rapidly from one end of the board to another, either through and through the die attach or the vias. thermic vias are made of copper runs providing the a course of action of least thermal resistance, and so heat is substitutered through the vias in a rest much greater than the area of the vias. Usually one end of via is link up to the IC and the other end is attached to a heat sink. Thermal vias work very well with flip-chip devices. With no additional space required for the heat conduction, these are considered as a mini-thermal solution. by means of silicon Vias Through sil icon vias, TSVs, are upright structures in surrounded by the chips that are utilize as an interconnection to eliminate the subsisting fit bonds. These allow for the shortest electrical path between two sides of wafers or die, used for 3D die-to-die, die-to-wafer, MEMS wafer level packaging. A TSV, three-D chip stacking process hence provides a means of implementing complex, multi chip systems entirely in silicon. TSVs. By the vertical stacking of the blocks using this technology, the wire length of interconnects can monumentally be trim down.Vias provide both electrical and thermal path. In this paper, the thermal enhancement recognize by the vias is discussed along with trying to check out a way to prohibit heat from the dies. The power use to the dies is between 5-10 watts power. We found that one such method was to use silicon dies.Objective of the try outThe methodology of the present employment result be explained in detail in the next section. The study focuses on the future(a) pointsA study was made on the heat transfer enhancement of the stacked die geometry using Through atomic number 14 vias, TSVs, on the die pad location. diametrical schemes were studied.The use of the TSVs to muffle the uttermost join temperature accumulated at the wafers was studiedThe subscribe placement of vias to optimize thermal management, was doFinally, a study of the thermo-mechanical issues, which occurred when TSVs are used, was made.methodological psychoanalysisThe figure below explains the methodology used for this study. First, the package components including the vias were created using Pro / get up Wildfire. After this the corporeal property was defined and the mingled components were assembled. The entire geometry and the properties were then import to Ansys workbench. Here, the Boundary conditions were defined and implemented. Finally, the end result, which is the thermal enhancement of the die geometry, was evaluated.Modeling methodological analysisAny devices thermal properties can be expressed as a part of an electrical round diagram. If, JA is the thermal resistance between joint, and standard atmosphere given in /W, then mathematically JA can be expressed as bewlow The geometry is created using Pro-e, as mentioned in the anterior section. Here, every element should be salve in the UDF library. This is done, so as to cultivate it possible to retrace various separate for assembly. In this assembly area, the area adjoin is done using the mate option, and the vertical and horizontal lines can be joined using the align option.For the analysis, a model Ball Grid Array, BGA, stacked package has been considered. The package substrate is 99 mm in area and is 0.3 mm thick. A fully populated conjoin oaf matrix with a ball count of 56 and a vend of 0.8 mm is used. The stand off height after reflow is 0.2 mm. The heaviness of the mold complex cap is 1.20 mm with the homogeneous dimensions as the package substrate. The diameter of the thermal vias is 0.20mm and its oppressiveness is 0.86mm. The stacked packages have 16 vias and 9 vias. This paper compares the junction temperature of stacked cut with and without vias.Three different package architectures were modeled, to wit a Stacked with spacers die, b Rotated stack die, b pyramid stack die as shown in figure. Three non-volatile dies measuring 6.44.8 mm, with a heaviness of 0.2 mm, form the spacer die. Die thickness is 0.25mm in rotated die. The fall into place PCB is made of a die measuring 3224 mm, with a thickness of 0.6 mm. In the spacer stack die, dummy die is 5.64.0, with a thickness of 0.08mm.For this paper, solderball geometry is modeled closely approximating the real solderball. In solderball geometry, mid diameter is 0.43mm, and choke and provide diameter is 0.33mm, with a height of 0.33mm. Solderball exceed is 0.8mm. These dimensions are not specific to a particular proposition package. They are based on values found in pre sent market for a typical wrought BGA stack package. The details of the package dimensions and material properties of the components is shown in the below.Simulation and berth Studies piece of music doing the Simulation using the Ansys workbench, the following leap conditions need to be use to all the faces of the modeling and to the PCB. The film coefficient is 10W/m C and the Ambient Temperature is 50C. Also a power of 0.3 W ia employ to each of the three dies. By dividing area 0.3W / 6.54.8 (Die area), we can get a heat menstruate as 9765 W/m.The chief(prenominal) physics behind the technology is providing a smooth and rough-and-ready heat transfer path. Due to the high thermal conduction of the copper i.e. the thermal vias, a proportion of the heat much greater than the surface area of the vias leave be transferred.As mentioned in the section above, for the baseline example, an effective heat transfer coefficient of 10 W/m-C with 50c ambient temperature was applied on the tip sort out of the mold cap, and the top and bottom surfaces of the roofy board. For all the three types of stacks, the result was a junction temperature of 116.2C with no vias. When 9 vias were included, for the resembling heat transfer coefficient, the junction temperature was reduced to 111.7C, results in a throw away-off of around 3.6% of the maximum temperature in each of the architectures. By increasing via count to 16 we got the junction temperature to 110.7C effectively cut the junction temperature by 4.49% of the maximum temperature in each of packaging.The figure below explains the proportionate vector plot of heat feed in ANSYS Workbench, where the heat flow path can be seen, which densely collects at the via location. This heat flux is a negatively charged heat flux which is flowing off from the surface and takes away energy out of the body in the form of heatVias can also provide a means of customizing the heat transfer process for devices with a highly non-uniform power distribution. This is particularly important for high density interconnects where the device has highly non-uniform power map.Test flakes in that respect were 12 slickness studies conducted on the simulation test tool. As mentioned earlier, each case was tested with and without vias, and the corresponding temperature plot was drawn. In each case the maximum and minimal temperatures achieved were also noted. For one of the cases it was found that the particular test case no 11 gave a lesser temperature, in the consort of 60-70 degrees.The following is a description of the 12 test cases theatrical role 1 The set-back case consisted of the Dies showing the temperature plot at the film coefficient of 200W/mC. The power applied to the top die, die with vias and the bottom die was 6watts, 2watts, and 2 watts respectively. The maximum temperature achieved was 316.459 C and the stripped temperature was 269.908 C. Applying same conditions without vias gave the maxi mum temperature as 317.2 C and tokenish temperature as 269.591 C.Case 2 For the second case, the Boundary conditions applied were a film co-efficient of 200W/mc and index number of 2 watts applied equally on all the three dice. The maximum temperature achieved was 216.363 C and the stripped temperature was 169.568 C. Applying same conditions without vias gave the maximum temperature as 217.140 C and stripped temperature as 169.55 C.Case 3 For this case, copper was used as the substrate mask and the film coefficient was cd W/mc. The maximum temperature achieved was 178.739 C and the borderline temperature was 144.488 C. Applying same conditions without vias gave the maximum temperature as 179.426 C and lower limit temperature as 144.463 C. The Observation of the above results showed that the temperature difference with and without Vias was solo 1C.Case 4 For this case, convection was applied on board and top die. The power applied to on top, middle and bottom dies was 4wat ts, 3watts, and 3watts respectively. The maximum temperature achieved was 93.775 C and the marginal temperature was 36.098 C. Applying same conditions without vias gave very slight change in the plot, the maximum temperature as 93.911 C and minimum temperature as 36.105 C.Case 5 For this case, the enter co-efficient of 400W/mc on top of the top die and 15W/mc on the Pwb. Also 5watts power was applied to each of the dies. The maximum temperature achieved was 209.345 C and the minimum temperature was 128.857 C. It was seen that the minimum Temperature occurs at the top die where the vias were present. Applying same conditions without vias gave very slight change in the plot, the maximum temperature as 210.878 C and minimum temperature as 128.739 C, i.e. a drop of only 1.6 C was observed.Case 6 For this case, germanium die was used, instead of silicon die. The maximum temperature achieved was 223.052 C and the minimum temperature was 118.468 C. Applying same conditions without vias gave very slight change in the plot, the maximum temperature as 225.219 C and minimum temperature as 118.286 C, i.e. a drop of 2.6 C in the Junction temperature was observed.Case 7 For this case, the take co-efficient on board was ccc W/mc, the Film co-efficient on top surface was 400W/mc, and 5 watts power applied on both dies. The maximum temperature achieved was 119.575 C and the minimum temperature was 43.411 C. Applying same conditions without vias gave the maximum temperature as 120.076 C and minimum temperature as 43/504 C. The maximum change in Junction temperature, with and without vias was observed.0.5 C.Case 8 In this case, a very high thermal conductive material has been used For the through silicon vias (ie.600 W/mc). The maximum temperature achieved was 119.575 C and the minimum temperature was 43.411 C. Applying same conditions without vias gave the maximum temperature as 95.315 C and minimum temperature as 36.347 C. The maximum temperature between i.e. a drop of 2.6 C in the Junction temperature was observed.0.5 C. Though high conductive vias were used there is no large drop in the maximum temperature in the dice.Case 9 The following case used TSVs with the application of higher power( 7 watts) on the top die than the other(a) two dice i.e.., 2 watts on the die with vias and 1 watt on the bottom Die. The maximum temperature achieved was 97.657 C and the minimum temperature was 39.063 C. Applying same conditions without vias gave the maximum temperature as 97.889 C and minimum temperature as 39.032 C. As seen, the TSVs made a vnegligile difference of 0.5 C.Case 10 In this case, the total power on the dice was 5 watts and the power on the die with vias was 5 watts. The maximum temperature achieved was 61.754 C, which was the least temperature, and the minimum temperature was 29.576 C. Applying same conditions without vias gave the maximum temperature as 61.871 C and minimum temperature as 29.55 C.Case 11 In this case, the substrate and su bstrate mask thickness is drastically reduced to 0.075mm and 0.085mm. The maximum temperature achieved was 93.697 C and the minimum temperature was 36.079 C. Applying same conditions without vias gave the maximum temperature as 93.775 C and minimum temperature as 36.067 C.Case 12 In this case, the simulation was done by applying high power of 6 watts on the top die and 2 watts each on the middle and bottom die. The maximum temperature achieved was 88.320 C and the minimum temperature was 35.481 C. Applying same conditions without vias gave the maximum temperature as 88.512 C and minimum temperature as 35.445 C. inductionIn this paper elaborate study has been done in analyzing the effect of thermal vias on the die and ways to occupy down the junction temperature by reduce count. Thermal enhancement was tested by running the thermal simulation with various test cases, and also with / without thermal vias. The Temperature indite of the entire stacked die geometry was plan in Ansys Workbench.It was found that Thermally Through Silicon vias in this particular package did not give a significant effect on performance because of less area of vias and package construction. The use of silicon die did give a lesser temperature as compared to other materials.Future studies will focus on doing the stress analysis of this package with vias, using techniques like thermal shocks for profiling the thermal properties this package in further detail.